EMIL FREY – 100th Anniversary Tour

The Emil Frey 100th Anniversary Tour honored a century of automotive innovation and excellence with a spectacular 90-minute musical. This immersive performance traced Emil Frey’s journey from its beginnings to its future, combining dancers, singers, stunning visuals, and storytelling. The experience was elevated by Laser Man’s mesmerizing light display and a thrilling acrobatic bicycle act, bringing dynamic energy and excitement to the celebration.
The event began with a prestigious corporate gathering, bringing together industry leaders, partners, and employees to reflect on the company’s achievements and share its vision for the future. This was followed by an immersive 90-minute musical show, retracing Emil Frey’s journey through time—from its humble beginnings to its present-day success and future ambitions. Through a dynamic blend of live performances, music, visuals, and storytelling, the show paid tribute to the company’s pioneers, innovations, and the evolution of the automotive sector, culminating in a glimpse into the next 100 years.

The spectacle was further enhanced by breathtaking performances, including the mesmerizing Laser Man act, featuring hypnotic light effects, and an acrobatic bicycle performance, showcasing agility and precision in a thrilling show.

This unique tour not only celebrated Emil Frey’s remarkable legacy but also reaffirmed its commitment to shaping the future of mobility through an immersive and unforgettable experience.